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Value at the summit of the mountain range

Financial enablers of non-traditional asset eco-systems in the region.

Educación Estrella®

Educación Estrella®, a registered trademark of Sh'ma Capital, is a financing and comprehensive support platform that facilitates young people's access to quality higher education, promoting their academic and professional development in various regions and universities across the country.

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We have partnered with a2censo, from the Colombian Stock Exchange, to launch a unique instrument in the country: the first campaign with an EDUCATION purpose. We want you to be part of the team that transforms education and makes the dreams of thousands of young people come true. #OneMore

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DNA

We promote social impact investment and financial inclusion.

We are experts in education. Our passion and specialization in this field allow us to perform earlier and better than any other player in this ecosystem.

Our organization resembles the solid formation of a rock, the sky is the limit.

Much like the three mountain ranges of the Andes in Colombia, our integrated vision contains three “independent” branches that come together to form a skyscraper, which we have called Sh’ma Capital; an interdisciplinary, inter-generational and multi-sectoral experience, that is able to identify and coordinate financial eco-systems that need to be enabled.

“Thank you for sharing the belief that we can climb up, sever the branches and watch the tree fall together.”

Wei-maa HungManaging Partner

A wide, in-depth and panoramic vision, that also pays close attention to detail

Sh’ma Capital…

Listens

To understand and assess the events that unfold in its surroundings.

Coordinates

The most relevant actors at the social, business and governmental levels.

Makes

Investments that are profitable, adaptable, scalable and sustainable.

The Sh'ma method

Order, scalability, excellence. We like to be at the top, trusting that if we invest well (sow well), multiplication will ensue.

Eco-systems at our origin

The scenarios where social and economic challenges converge or interconnect with the way we relate, drive, and inspire collective behaviors form a whole that must be continuously understood and transformed. This place of convergence and interconnection is what we call an ecosystem, and the ecosystem is all of us.

How do we enable eco-systems? Why are enablers necessary?

Where many see problems, we see opportunities to build, add value, and strengthen relationships among key stakeholders. Others may identify inefficiencies or market distortions, but we find the ability to create incentives, align interests, and rally efforts toward a common goal. While some divide, we bring together, and in that process, we make possible what once seemed unattainable.

"Non-traditional” Assets

Any asset that, for various reasons, lacks high liquidity and traceability is considered a “non-traditional” asset. Depending on the context, an asset can evolve from emerging to traditional. From new products to stagnant markets like agribusiness developments, all have the potential to transform and add value.

Board of Directors

Founding Partners

CEO

Wei-maa Hung Varela

Master of Science in Risk Management (MSRM) from the Stern School of Business (NYU) and Master of Business Administration with an emphasis on Finance from Universidad de los Andes, Finance Specialist from Universidad del Rosario and Finance and International Relations professional at Universidad Externado.

Master of Science in Risk Management (MSRM) from the Stern School of Business (NYU) and Master of Business Administration with an emphasis on Finance from Universidad de los Andes, Finance Specialist from Universidad del Rosario and Finance and International Relations professional at Universidad Externado.
More than 15 years of experience in managerial positions at multinational organizations. Experience in risk management, M&A, new business development, structured finance and the structuring of financing projects. Professor at Universidad Externado de Colombia and Universidad de los Andes. Member of the Steering Committee of the Faculty of Accounting at Universidad Externado.
Founding Partner

Sergio Serna Hernández

Master of Science in Management (MBA) cum laude from HULT International Business School, Boston MA. PDD obtained from IPADE Business School. Title in Business Management from Universidad de los Andes. Specialized in Marketing at Universidad de los Andes, certified in Balance Score Card Kaplan-Norton Palladium.

Master of Science in Management (MBA) cum laude from HULT International Business School, Boston MA. PDD obtained from IPADE Business School. Title in Business Management from Universidad de los Andes. Specialized in Marketing at Universidad de los Andes, certified in Balance Score Card Kaplan-Norton Palladium.
More than 25 years of experience in managerial positions at national and multi-national companies (within finance, services and technology sectors). Member of a number of boards of directors in different sectors of the economy. Consultant in Planning and strategic execution as well as corporate governance. Professor at Universidad de los Andes.