PERSPECTIVE THAT CONNECTS. CAPITAL THAT ENABLES.

Value at the top
of a mountain range.

Financial enablers of non-traditional asset ecosystems across the region.

Discover our approach
Mountain ridges in shades of purple, from Sh’ma’s original visual identity
SH’MA CAPITALA BROADER PERSPECTIVE

DIFFERENT PERSPECTIVES. A SHARED HORIZON.

INSPIRED BY THE ANDES · COLOMBIA01 — 06

01 / OUR DNA

Capital finds its purpose when it opens possibilities.

We promote social impact investment and financial inclusion.

We identify opportunities, connect participants, and develop profitable, adaptable, scalable and sustainable financial solutions. Our expertise in education helps us understand the relationships between students, universities, funders and businesses.

How we connect ecosystems

02 / PURPOSE IN PRACTICE

More opportunities. More possible futures.

Educación Estrella® is a financing and comprehensive support platform that helps young people access quality higher education at universities across Colombia.

We bring financial inclusion, education and ongoing support together to advance their academic and professional development.

Discover Educación Estrella (opens in a new tab)

A SH’MA CAPITAL INITIATIVE

Educación Estrella
01

Access

02

Support

03

Future

Educación Estrella® is a registered trademark of Sh’ma Capital.

PART OF OUR JOURNEY

Investment with purpose. #UnoMás

Together with a2censo, the Colombian Stock Exchange’s financing platform, we participated in an initiative to expand access to higher education for young Colombians.

Valle de los Cojines, El Cocuy, in Colombia’s Eastern Andes

OUR ORIGIN

Grounded in rock. Reaching for the sky.

Three mountain ranges. Many perspectives. One shared vision.

Colombia’s Western, Central and Eastern mountain ranges are distinct, yet part of one system. This is how we see Sh’ma: different experiences, generations and disciplines coming together to build a broader perspective.

El Cocuy, Colombia · Omorenomalaver / Wikimedia Commons · CC BY 3.0 · Cropped; overlay added.

03 / THE SH’MA METHOD

A broad perspective. A way forward.

Listen to understand. Connect to align. Act to transform.

01

Listen.

Understand before acting.

We observe the needs, opportunities and dynamics of the ecosystems in which we participate.

02

Connect.

Bring people together around a purpose.

We align social, business, financial, academic and government participants around shared interests.

03

Act.

Turn perspective into action.

We translate understanding into tangible initiatives and investment models built for lasting impact.

Order. Scalability. Excellence.

Solid foundations, replicable models and long-term relationships. Each step contributes to building sustainable impact.

04 / ECOSYSTEMS

Value lives in the connections.

An ecosystem brings people, organizations, challenges and incentives together. To transform it, we first need to understand its relationships.

01

Where we originate opportunities

We look beyond financial dimensions to understand how participants interact and which incentives shape their decisions. These relationships reveal opportunities for transformation.

02

Why financial enablers?

We build better incentives, align interests and strengthen relationships between key participants. Our role is to create the conditions that allow opportunities to become possible.

03

Non-traditional assets

We work in areas with lower liquidity, traceability or access to financing than traditional assets. As these areas evolve, new models and financial structures can open possibilities for creating value.

05 / FOUNDING PARTNERS

Complementary perspectives.

An interdisciplinary outlook to understand challenges and build possibilities.

Wei-maa Hung VarelaFINANCE, STRATEGY AND RISK

Wei-maa Hung Varela

Founding partner

Experience in risk management, mergers and acquisitions, business development and structured finance.

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Master of Science in Risk Management from NYU Stern School of Business, with postgraduate studies in management and finance at Universidad de los Andes and Universidad del Rosario. His background combines business leadership, financial project structuring and university teaching.

Sergio Serna HernándezSTRATEGY AND CORPORATE GOVERNANCE

Sergio Serna Hernández

Founding partner

Leadership experience across finance, services and technology, with a focus on strategy and corporate governance.

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Executive and postgraduate education at HULT International Business School, IPADE Business School and Universidad de los Andes. His background includes business leadership, board participation, strategic planning and execution consulting, and university teaching.